KUALITAS PRODUK DAN PELAYANAN BARISTA BAGI KEPUASAN KONSUMEN KEDAI HERMESS KOPI

Authors

  • I Komang Herda Tri Arnawa Sekolah Tinggi Ilmu Sosial Politik Wira Bhakti
  • I Gde Oka Saputra Sekolah Tinggi Ilmu Sosial Politik Wira Bhakti
  • Aditya Manggala RS Sekolah Tinggi Ilmu Sosial Politik Wira Bhakti

DOI:

https://doi.org/10.52318/jisip.2022.v36.1.3

Keywords:

Barista, Consumer, Product, Service, Coffee Shop , Kualitas Produk, Kualitas Pelayanan Barista, Kepuasan Konsumen, Kedai Kopi

Abstract

The objectives of this study are to determine whether there is a significant effect of product quality on consumer satisfaction at Hermess Kopi Dalung shop in 2021, to determine whether there is a significant influence on the quality of Barista service on consumer satisfaction at Hermess Kopi Dalung shop in 2021, and to find out whether there is a significant effect of product quality and barista service quality on consumer satisfaction at the Hermess Kopi Dalung shop in 2021. The method used in this research was descriptive qualitative. Research informants in this study were consumers of the Hermess Kopi Dalung Store in 2021. Sampling was done by interviewing 5 respondents including students and private company employees. Researchers can conclude that the quality of products of the Hermess Kopi shop are very popular to customers. The products are coffee, frappe and snacks. This quality is greatly influenced by the skill of the baristas. They are friendly to the customers so that they feel comfortable and satisfied with the service.

References

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Published

2022-05-30

How to Cite

Herda Tri Arnawa, I. K. ., Oka Saputra, I. G. ., & Manggala RS, A. . (2022). KUALITAS PRODUK DAN PELAYANAN BARISTA BAGI KEPUASAN KONSUMEN KEDAI HERMESS KOPI. Jurnal Ilmu Sosial Dan Ilmu Politik, 36(1), 25–34. https://doi.org/10.52318/jisip.2022.v36.1.3