Kualitas Produk Dan Pelayanan Barista Bagi Kepuasan Konsumen Kedai Hermess Kopi

The objectives of this study are to determine whether there is a significant effect of product quality on consumer satisfaction at Hermess Kopi Dalung shop in 2021, to determine whether there is a significant influence on the quality of Barista service on consumer satisfaction at Hermess Kopi Dalung shop in 2021, and to find out whether there is a significant effect of product quality and barista service quality on consumer satisfaction at the Hermess Kopi Dalung shop in 2021. The method used in this research was descriptive qualitative. Research informants in this study were consumers of the Hermess Kopi Dalung Store in 2021. Sampling was done by interviewing 5 respondents including students and private company employees. Researchers can conclude that the quality of products of the Hermess Kopi shop are very popular to customers. The products are coffee, frappe and snacks. This quality is greatly influenced by the skill of the baristas. They are friendly to the customers so that they feel comfortable and satisfied with the service.